Deciding among to send out a media advisory or pursue press attention can be a tricky dilemma for growing businesses. While media announcements offer controlled distribution of information, potentially reaching a wide audience, obtained media coverage – featuring in prominent outlets – often carr

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Many emerging businesses experience the phase of explosive growth, and often this necessitates difficult choices. Typically, founders find themselves in having to accept hard cuts, including deferred salary, lost stock options, or even short-term wage reductions. These decisions are seldom talked